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Prime Time Wrap-Up

Posted on: November 24, 2008

Can you have a number one album without stirring up controversy?

All you rappers take note: if you want a number one album, you may want to get busted trying to buy some illegal firearms. Just kidding, but not really.

Unless you’ve been under a rock for the last two weeks or too preoccupied with when Common’s going to drop his long awaited album, you’d probably know that T.I. is living up to his alter-ego and is the KING of the charts, after moving close to 600,000 units of his album Paper Trail.

Of course it goes with out saying that T-I-P’s record was highly anticipated due to the fact that right before he started working on the record, he was looking at some serious jail time because of his run in with the law, who caught him trying to arm a small army with some serious weapons. But, it all actually worked for T.I. Kinda like it worked out for 50 getting shot nine times and Kanye West almost buying the farm after he got into that car accident that made him look like the fourth friend for Alvin & the Chipmunks.

See the pattern here? Three of the biggest selling rap artists in the world all had to overcome getting shot, not knowing how to drive, or trying to build a small militia to ensure that their records sold well.

Of course, you’re probably thinking “What about Lil’ Wayne?” Weezy F. Baby didn’t have to overcome that many steps – but he did convince enough people that the Carter 3 was going to be his last album, simply because they thought he was going to kick the bucket because of the lean he drinks. Think of it like the same way painters make way more for their art after they’re dead.

Could these be the new marketing plans to ensure that rappers will successfully chart at the coveted number one spot? If so, then Jay may have to build a space ship. There probably isn’t a rap album that’s been more anticipated than that record, so it’s clearly easy to say that there’s going to need to be some sort of “event” to build the album. Then again, we’re talking about Jay-Z here and the last thing he ever needs is any hype to promote an album.


What do you guys think? Do rappers need to do a massive “event” before their albums drop or can they just sail on their skills?

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